Women are avid Internet users. Women are believed to use social media about 10 percent more than male users. Women occupy a larger proportion of time on the Internet and this is steadily increasing over time. Currently about three quarters of women (74%) use social networking sites. A growing proportion of older women are engaging in social activities on the Web. It seems that once they discover it, they embrace it quickly and their usage rivals that of younger women. This particular fact stood out to me because me mom and her friends love Facebook. Photo-sharing sites are most popular among younger women,but women of all ages have embraced it as a key component of the social networking experience. Women are believed to use Facebook, Pinterest and Instagram more than male users. Whilethis may seem like an unbelievable conclusion, since women have had online parity for the past ten years; many advertisers target women’s magazines, celebrity gossip and baby sites in order to gain revenue. This is very true because I use a lot of online magazines. My favorite online magazines for women are OnlineWeekly.com and Ebony.com. Women are actually more engaged than their male counterpart. I believe this too be very true since I always see women share more ideas on social networks. On Instagram women take “selfies” a lot more often than men do. I believe this is because women on the Internet want attention and the approval of their peers.
As a woman I always feel empowered by being informed about impressive women. I often look at Forbes.com to find out about women who are contributing to society. I think social media and technology shed light on many issues that were once buried inside of magazines. I think that technology has also allowed women to express themselves like their male counterparts.
Social media has done a lot for the sake of women’s rights. Women are still looked at as inferior throughout the world. Social media has made many issues pertaining to women’s rights widespread within a short period of time, which was hard before Internet access. Our voices have been recognized through blogging and our contribution to some of the top web news articles. Since women, in my opinion, spend more time on social media their voices are hear around the world. This gives women the right to express their feelings about subjects that the male dominated world has expressed their concerns about. As apercentage of global Internet users, women are still slightly inthe minority but are catching up quickly due to their involvement and voicing their opinions on the web. Differences are most common in developing countries where were women are not allowed to voice their opinions, in many developed countries, the split is about equal. However, once online, women are more connected than men.
Regardless of how much of an influence that you believethat women have on the internet, women are primarily today’scommunicators, networkers and facilitators, it is very clear that women are embracing social networking in a way that men havechosen not to. The rise of social networking has encouraged women to engage in many different online activities, such as photo sharing, gaming, video viewing and tutorials. All of these activities attract women users, despite the stereotypical beliefs that only males like gaming and sports. Social retail, in my opinion, is probably the biggest and may be a new revolution;many women have style blogs and also sale their own products online. Cell phones also allow women to buy things with just a click of their fingers. Women tend to shop more online not asurprise. However, how and where they shop, as well as what they shop for, is notably different than men. Women drive adisproportionate amount of online spending. In the U.S.market,women makeup just under half of the Internet population but generate 58 percent of e-commerce dollars.
The U.S currently has the largest e-commerce market in theworld; you can find anything you can imagine online, big.cartel.com allows you to buy anything its members want to sale. Retail usage is category-specific and extends from sitevisitation to shopping to buying online.
Savvy retailers are translating the social aspect of shopping tothe online world to capitalize on two key aspects of women’s Internet usage. There has been a rise in online boutiques because of the big.cartel website. Many women use Instagram to promote their big.cartel.com boutiques. The most common things sold on big.cartel.com are hair extensions, club wear and makeup. Women clearly shop more on the Internet than men do. Women spend more time on websites; I spend a lot of money on aliexpress.com and eBay.com. I think a lot of women like to keep up with trends and it is very hard to turn down a sale.Whenever I see an online sale or online discount I know that it will beat any in store promotion.
I stay update on trends by viewing what women are wearing all across the globe. I also use Google to search what to wear and what not to wear to any event. I searched in Google “should I wear a pants suit or a dress to a job interview” and different pictures came up with women who were wearing both, I also seen what was appropriate to where either article of clothing. Community and Lifestyle sites, traditionally aimed atwomen, continue to attract this audience, especially with parenting, food and home-related content. Health sites continue the trend of attracting primarily female audiences. Women havedifferent preferences when it comes to online search. Inparticular women like using Bing.
I have noticed women take part in sports discussions online as well. I always read my Twitter timeline to stay update on sporting events that are occurring. Just last week I saw that the World Cup was taking place. Many women commented on how cute the players were rather than really watching the sport itself but there are plenty of women who actually spectate the game. The Internet has allowed women to prove many social norms and stereotypes to be inaccurate. Women to can enjoy sporting events. The rise of online solitaire, card and board games hasgenerated a new audience of video gamers: women. Womentend to consume less video overall than men but show more of apropensity for YouTube. Topic areas that are male mainstays inthe offline world–automotive, sports and some aspects offinance are also male-heavy online. There are, however, some areas of finance where women outpace men. And, women are actively engaged in areas that are typically associated with males, such as adult content and gambling.
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