• Speech – Speaking engagements, host events. By doing speaking enagagements a company can reach a large amount of people through a tour or circuit.
• Telephone – create text alerts, toll free number to promote user engagement. Now that everyone has a cellphone for the most part... it is a great idea to use text alerts to encourage consumers or customers to stay tuned for upcoming promotions and deals.
• App – Apps are convieient. Instead of having to search for a company online an app lets users conveniently see updates, by simply clicking an icon on either a computer, cellphone or tablet.
• Radio – broadcast upcoming events and also reach a larger audience:
• Mail – send an annual newsletter and upcoming events tosubscribers via USPS
• Closed circuit television - inquire how much local ads will cost and reach viewers or customers who may not enjoy browsing the web.
• Electronic mail – media blast for upcoming events, breaking news and posts with top hits
• Social Networks – create a Facebook fan page, gain bigger social media following for “credibility”
External communication
• Use celebrity endorsement to gain a larger following.
• Contact publicist and tastemakers to encourage others to try a product.
• Partner with other media outlets to promote a product.
• Reach the target audience (ages 13-25) through psychological and strategic methods such as surveys, trending topics, observation
• Contact DJs, party promoters, IG chicks, politicians and business professionals and other tastemakers that have a large following. Ask or pay them to run business ads.
Here are a few apps I found on Business Insider that are handy as well
Hipchat is our go-to tool. Beyond standard one-on-one messaging, Hipchat lets us build rooms around functional teams and bring people together for ad-hoc conversations. Our team has taken advantage of its API to automate tasks and build amazing things. We even have a bot integrated into Hipchat that sends out GIFs at a moment’s notice -- a high priority for any startup that's serious about their GIFs. – Emerson Spartz, Spartz
2. Slack
Our team switched from Hipchat to Slack in less than a day, and everyone loves it. It's really easy to learn, the integrations are fantastic, links and file uploads show up inline and all the conversations are searchable for later. Also, the ability to create a Google Hangout from inside a chat room is one of the coolest and most useful features I've ever seen. – Mattan Griffel, One Month
3. Campfire
We use Campfire and it's awesome. It's great to have password-protected group chats, and since it's network agnostic, our team members can use it no matter what other chat network they're on. It's also got a great suite of add-ons and extras, many of which are free, so we can really customize what we get out of it for customer service, development and design. – Dave Nevogt, Hubstaff.com
4. Basecamp
At Ajax Union, we use Basecamp both for internal team communication and for bridging the gap between staff members and our clientele. Basecamp makes it easy for people in different positions at the company, especially those who wear many hats, to easily share files and stay in the loop on projects and client information. It's easy to use and a go-to for getting team communication up and running. – Joe Apfelbaum, Ajax Union
5. Redbooth
While technically a task tracking application, Redbooth has implemented a fantastic built-in chat software. This combines being able to assign tasks and using the same window to communicate with members about those tasks. It helps keep chat oriented to business communication, which maximizes productivity among the entire team. – Cody McLain, WireFuseMedia LLC
Hello Kanise!! Let me first say that I found your blog post this week to be both interesting and insightful. I agree that if businesses do not learn to communicate effectively on every level there productivity and revenue will suffer. Also, I was totally unaware of all of the apps that help businesses operate smoothly. Being that you are a small business owner, have you used any of these apps to help further your company's productivity? If so, which ones did you use and how useful were they to you? Also, being that your business is in the entertainment industry that specializes in branding, do you feel that internal or external communication is most effective? In my opinion, external communication is the most important for your business because you cannot sale a client's product or service unless you can effectively reach the audience. Your business acts as a cultural tastemaker meaning that you expose the culture to new things using external communication. Kanise, thank you so much for your key points. Your examples were very interesting and effective in displaying how both internal and external communication functions in business. I look forward to reading the rest of your blogs this term! :)
ReplyDelete